Comments on: Viral Marketing & Social Media Platforms

By: Leo

Leo — Sun, 08 Feb 2009 16:46:33 +0000

Believe it or not, Phillip, a tightly focused website can actually be MORE sticky because your readers will tend to be more "raving". I think the key is building a community around your website that allows a lot of interactivity…that is how I see it at least. The problem is you would hit a ceiling much quicker.

Now, I know that talking about it (theorizing and philosophies are great but they do nothing but spur conversation, right?) is much easier than actually implementing an internet marketing strategy that will actually get the ball moving.

Thanks for stopping by Phillip. I appreciate your comment.

By: Phillip Gibb

Phillip Gibb — Sun, 08 Feb 2009 11:05:24 +0000

Very good post. Out of those 'Stickiness' is the hardest to achieve because people are so fickle.

It also depends on who you are trying to reach, my bog is a bit too specific and tech focused to get many people to come back for more where as something more general and relevant to the most will get people back for more.

By: Why do things go viral? :: Very Evolved

Why do things go viral? :: Very Evolved — Mon, 02 Feb 2009 09:00:31 +0000

[...] rise and fall of ancient Rome. For example Leo’s internet marking blog has a particularly good dissection of viral events from a social media perspective, and Malcolm Gladwell from a more general marketing [...]

By: Pinny Cohen

Pinny Cohen — Wed, 14 Jan 2009 01:20:24 +0000

Interesting analysis, and I think you did a great job of dissecting the elements of a viral marketing campaign. It would be nice to see a followup with a concrete step by step guide using these principles. Pinny Cohen’s last blog post..4 Steps To Stop Procrastinating And Start Acting