36 Responses to “Take Back Your Life…How to Get More Traffic to your Site With Just One Post a Week..”

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  1. Guy

    Hi Leo,

    I've read your post and I have to admit that what you've written makes sense. Up until now I was under the impression that posting on a daily basis was the way forward. I've even worked according to a weekly schedule and planned a way of categorizing my posts so that I can make it as exciting as possible for my readers.
    And you’re absolutely right, I’ve been wracking my brains some days, trying to figure out ways of writing interesting posts and spending countless hours just staring at the screen. Duh!
    So I’ve decided to take up your advice and concentrate on promoting good, well written and content driven posts on a weekly basis on forums, social media sites and also submitting them to article ezines.
    By the way, I’m curious to know whether you use an article submitter to send off your posts to countless article directories, and if so do you find it of use.

    Thanks for your help

    Guy

    Guy's Recent post…null

  2. Hi guy, thanks for stopping by (my god…did I just make a rhyme?)

    It does make sense, right? Obviously a site just starting out needs to have some content already built up…usually I will have 15-20 posts before I even think about promoting my site. After that it is far easier to build one kick-butt-in-your-face article a week and promote the bejesus out of it. Plus, the biggest incentive is you can spend a lot of time actually formulating feature quality posts for your growing readership.

    As far as automated article submissions, I have done it once or twice and didn't really see much benefit. Currently I use ezinearticle and a couple other article directories as I am looking for traffic (and the best article directories are the ones that in the very least have a chance to rank in the SERPS.) Other than that, negotiating guest posts are great ways to build quality backlinks as well as promote your stuff…plus you are networking with folks in the same niche as you are in.

    I appreciate the comment and the question.

  3. Guy

    Hi Leo,

    Thanks for the updates re article submission.
    Look forward to reading future posts of yours.

    regards

    Guy

    Guy's Recent post…Up close &…Personal

  4. Jez

    A timely post on a subject I have been considering for some time. I have a few sites that are now doing quite well and your thoughts echo my own conclusions. It's nice to see someone a bit further down the road coming up with the same ideas. I think in time, with experience, people can get better at turning out quality but I agree in the early days it is worth creating something to be proud of. I also like the idea of developing a routine so that you can have a target and actually deliver. We all know how intermittent we can get if we let things slide.

    Good luck.

    Jez's Recent post…http://www.topbritish.com/being-british/suffering-a-co...target=”_blank”>Suffering a code 35? The British Slang Guide

  5. Thanks for stopping in….I think that most bloggers and internet marketersknow that this is the way to generate good traffic that actually sticks BUT writing for bloggers is so much fun and exciting and internet marketing types are so narcissistic that the idea to do the "not so fun" stuff seems to fall by the wayside.

  6. I heartily agree that one post a week (or at the very least not one every day) is a viable strategy. It can be boiled down to it's simplest elements I think – daily posts are more likely to attract the repeat visitor than the search engine visitor. while the former is great there's no question the convert less.

    Patrick

    Very Evolved's Recent post…Follow the Herd. How behavior and stories spread through online crowds

  7. Hi Leo
    I found your blog this morning and thank goodness I did…then trying to sign up to Intense Debate you dropped off my screen and it's taken me half an hour to find you again! But luckily or it may be unluckily for you, find you I did.
    I started to plough my way through the 114 do's and don'ts. Marvelous! Sheer genius, why isn't everyone as nice as you??
    War and Peace won't fit in this comment, so
    Well done & Thanks

  8. Hi Izzie,

    Thanks for stopping by and thank you for the great compliment! As far as "nice"…well I guess that is all in the eye of the beholder, right? I appreciate you too…

  9. Thanks Patrick…I think that most bloggers are still riding the "good daily content" gravy train kind of philosophy. But let's be real here…given the most precious resource that we, as bloggers, have (time), most people are not capable of creating good and unique content on a daily basis. Some may want to argue the fact and may be right (maybe) but what I have found is that carefully thought out content wins over daily content anyday.

    BTW, I think we are alike in a lot of ways, writing style wise and philosophically as well.

    Thanks for stopping in.

  10. This post offers a wealth of insightful ideas. I intend to explore it in more detail. Thanks for your views!

    Liara Covert's Recent post…5 Tips to root yourself in the moment

  11. Hey Leo…I completely agree with your analysis. I started a few blogs in the past and tried to post everyday and I got burnt out before I ever saw real results. It made me give up on blogging for awhile and focus only on my niche sites. But now I've learned to spread the posts out a bit and let them breath a little before posting again. I still write short posts sometimes if I just want to get a point across, but my best results come from the well-thought out posts that took time to research and write.

    Mike Collins's Recent post…50 Ways To Get Links To Your Site

  12. Thanks for stopping by Liara..

  13. Hey Mike,

    Yeah, I have a ton of niche micro sites. What I have found is that authority sites with good posts not only contribute to the "conversation" but are an excellent way of building backlinks to your site b/c people actually like what you have to say.

    Thanks for stopping by…

  14. Jim Gaines

    Hey Leo, just found your site while doing a little research for a joint venture I am working on with one my corp. clients. In skimming through your post I have to tell you Leo, I find your post quite refreshing.

    I have been playing this game for over 12 years and 100% of my income is generated from the internet. It took almost about half that time to develop the needed skills and knowledge to really make serious money online – I still learn or relearn something almost daily. You have to to keep your edge. I am 54 and when I stated out I wasn't real sure how to even turn on a computer.

    Anyway the point I want to make is your writing style is perfect for people just getting started with or thinking about an online business (as well as us old forts). Factual – well thought out – stimulating – easy to understand without all the hype and purposeful misleading information.

    On this post about blogs – I want to share something. I manage on various levels and or consult on sites for corporations and small business.

    One of my corporate clients only sells products they create. Their newest product has been out for about a year now and it is so unique it turned into a customer service nightmare. It is a reversible edible bowl maker. (a unique muffin pan) They sell 10s of thousands of these yet despite included instructions and a newsletter customers were returning them because they could not get the concept behind the pan wrapped around their heads or calling in for help.

    We are talking hundreds of calls a day here. Customers get the number from the website/online store, I suggested a blog dedicated to the pan.

    I set it up for them then placed links to it from every page of their site, wrote it up in the newsletter, got it listed number 1 on Google out of 1,220,000, and now they might receive three calls a day on using the pan. This has saved them thousands of dollars in having to maintain a full staff just to handle customer service calls on a single product line. Now the newsletter (which is still sent out) too has been merged into the blog.

    Which is another point to make – even if you have a blog you cannot afford not to promote and maintain a mailing list and send something out regularly in not you are loosing money. An too as you mentioned Leo you have to know and understand your customer – design your site for them – and write for them.

    Thought I would share Leo – didn't mean to write an article. sorry.

  15. Hi Jim,

    Thanks for the compliments. Great story on how to implement customer awareness via a blog with live updates. I have always been a big advocate of the hybrid blog/website platform…let's face it, a website is better than a blog if you are doing ecommerce BUT a blog is a great way to bridge the gap in terms of getting information out into the internet FAST (because of a blog's XML capabilities).

    Thanks for stopping by and I really appreciate the compliments.

  16. Hi Leo,
    Thanks for dropping by my blog and thanks for the long article on promotion. I have noticed you also write fairly long comments on blogs too. Is there any reason for this (I mean does it help with Google or building a network or backlinks etc…)? Promotion certainly seems to be the name of the game, I see Griz wrote on his blog that he spends 90% of his time working on promotion in one way or another. Strangely enough promotion is actually more difficult than just writing the articles in the first place, particularly if you are the shy retiring type like myself, it goes against the grain! Although I'm sure it is more beneficial in the long-run. I guess I need to get more articles in Ezinearticles and the like. Just out of interest if you had to recommend just ONE way of getting good quality backlinks what would it be?

  17. Leo

    Hey Vic,

    I write long comments for two reasons, actually…the first one is that I contribute content to the post (in other words, you may get ranked for whatever I mention)…it is just a way of giving back to the community and to sites that I find interesting. As far as other reasons for the long comments, I have been testing whether long comments will actually improve traffic conversion from blogs. The jury is still out but I think that if you have something smart to say, then the chances of someone checking out your site are much higher than the typical "great post…I liked it" comment.

    Plus, a lot of time, you are not necessarily trying to leech traffic from the blog itself, but you are targeting the webmaster (the reasoning goes like this…I write a great comment…the webmaster goes to my site to check it out more out of interest than to see if I am legit…I make a "network friend" that may be mutually beneficial at a later date.

    Best places to get backlinks…that is the million dollar question, right? The best places to get backlinks WITHOUT having to worry about getting sandboxed is to find blogs that will allow you to guest post. (that is my opinion at least)

    I currently do use link building sites (linkvana, ect) as well but have found that I get sandboxed pretty quick and then it becomes a waiting game. For this site, I haven't done anything…I am trying to do things as legitimately as possible… (so far so good…2 months in and the last time I checked I am on page 2 for one of the keywords I am targeting out of 66 million…at least in my datacenter)

    The problem with doing traditional link building is that if everyone can do it (social bookmarks, forum posting, ect) then you have to think that the value of the link can't be that great. And since most people are looking for those free "don't have to do anything" types of links, they will never get it. They will continue to do what everyone else is doing and then wonder why they can't rank for {keyword}.

    If you have money, you should utilize it. But the bigger key is how linkable your content is. What kind of social proof profile can you build to get people to link to you?

    Grizzly is great. And I know he says that content is not king but I can guarantee you that he gets far more links BECAUSE of his content than he does purchasing links and what have you. Just my thoughts anyways.

  18. I have a question Leo.
    How does blogging make you money?
    I'm missing a few links on the whole IM stuff. Have you written a blog on how blogging makes money?
    How do those 2 million people out there find your blogs. What are they searching for? I understand keywords, page ranking blah blah, but how ill bloggin earn the dosh?

    BTW, I agree once a week is enough for any blogger!
    Cheers

  19. Leo

    Man, talk about a loaded question…..

    blogging in and of itself won't make you much money. However, that said, there are a number of ways you can approach making money with blogging…some of the more popular ones are:

    1. Use a blog as a vehicle for building a list
    2. Adsense and contextual ads
    3. Advertising on your site when you do get traffic- this is the route most sites use when they are using social means to generate traffic.
    4. Sell your own products
    5. Sell someone else's products (affiliate marketing)
    6. Sell a service (if you have an SEO blog, you sell SEO packages)

    Each of these have their own sets of pros and cons and there are different strategies that can be employed to maximize profit potential. There is no blueprint. Almost every niche will respond differently.

    As I stated before, the best way to make money is to rank in the search engines for whatever keyword you are gunning for. Really, that is the half of it. All a keyword is is a conversation. What the keyword means to someone has to be discovered. If you know what people are looking for when they do a query, you stand a much better chance making money.

    Hopefully in a year or two, this site will rank for "Internet Marketing". How I will monetize the traffic is not something I can plainly say. It really depends on what I discover people who search for the keyword are looking for I guess. Luckily, I have some time to figure it out, ya know?

    One of my authority sites is monetized with adsense. Another is nothing more than a loss leader to grab email addresses, which I sell relevant products to my list. Both would likely respond differently if I switched up monetization methods. Like I said, there is not one make money strategy that can act as a blueprint…every situation is different.<span class="idc-clear"></span>

  20. Leo, Just found you (via one of your comments on another blog by the way :) ) and am an instant fan. I enjoyed the post and have added your blog to my reader. Just goes to show that your promotion is working!

  21. Thanks for stopping in and thanks for the great comments. As for the "promotion"…I know ;)

  22. Hi Leo,
    What a relief to know I don't have to write everyday to be successful as a blogger! Thanks for the ad vice on promoting the blog and creating quality content.

  23. Hi Leo,

    I completely agree with your logic on posting well thought, completely researched and comprehensive post once in a week and spending more time on blog promotion (I am presently running too slow on my blog promotion compared to writing and replying to comments at my blog).

    I must say that you are really very knowledgeable and write things based on your experiences without hiding anything, not everybody has the privilege or guts to do it.

    I want some more explanation on your tip of "putting the title of the post in the forum signature". Do you keep on changing your signature when you post new content Or Do you post each of the titles in your signature separately on new forums without changing the previous ones at the old forums Or Do you post at the forums where multiple signatures are allowed? Example: If someone has 100 posts, then should he/she create 100 signatures at forums, each with title of those 100 posts?

    Also, please share your experience on – Does it helps more in terms of Search Engine ranking or traffic etc. if the blogger comments at the blogs relevant to his/hers? Example – If I have a technical blog on computers tips and tricks then should I always/mostly comment on blogs related to my blog, i.e., computer hardware, software and networking etc.?

    Needless to say, I am going to read all yours ex posts and the future ones at the earliest as my time permits!

    All the best!

  24. Hi Rajesh,

    Sorry for the late reply..in Memphis it is unseasonably warm and I had to take advantage of it today with my wife, dog and child (park time). Any as far as being knowledgeable, I only know what works for me and I also understand that what works for me may not work for everyone.

    Re: Forum Signatures and posting my posts….Understand that I use forums more for potential traffic and getting indexed quickly…not for backlinks…(I am about to write a backlinks vs. promotion post later this week)..so it doesn't really matter if the site will overwrite my previous signature or not.

    I use basic ad copy techniques for my titles on the forum (in some cases it is the title itself, in other cases, it is something more alluring) and track the response (how many visits come to my site from the forum), time spent on my site, & bounce rate (did they go to another post or leave after reading the post?).

    What has worked for me has been using just one signature link only. Just like anything else, if you give someone too many options, they may completely ignore your link OR you will be dividing potential clicks between how many sites are in your signature.

    Re: SE rankings- Like I said, I primarily use forums as a way to brand myself and my site. The link juice that comes from forums are seriously diluted and aren't really a good backlink strategy. Traffic and promotion (branding)…that is what the forums will do for me.

    Re: blog comments- Once again, I don't bother commenting on other people's blogs (comment marketing) as a backlink strategy b/c it really isn't very effective (like I said earlier, I will explain this next week). I comment on blogs to get noticed by the webmaster….any residual traffic that comes from my comment is fine. Because of this, I will rarely comment on a blog that is outside my niche…I sometimes target vertical markets though.

    Hope that helps clear the air for you. Thanks for stopping by…

  25. Hi Leo,

    You replied quickly within 12 hours and that's not slow, so there are no reasons for sorry :)

    Moreover, you are sharing your valuable blogging experiences for free, so I don't mind whenever you reply!

    Thanks a lot for sharing more about what is working for you with answers to my queries. Enjoy the weekend :)

  26. Hi Leo,

    You have some very interesting points here in your article. I would love to know how you are using Friend Feed…to accomplish your goals. That is how I found this article. I'd like to know how you do this. I've only used Friend Feed for a short time, but I can see that it obviously works.

    Thanks for the post.

  27. Hi Sherry,

    Thanks for stopping by. Yeah, I admit it….I use friendfeed, lol. And frankly, it works pretty well as far as getting residual traffic to this site. It is just another way to be social and using social sites has a different set of rules to use and manage it effectively.

    I am actually working on a post in regards to friendfeed and some of the other social networks I use but I was intending on leaving that for a couple weeks down the road.

    I will leave you with this though…..

    I started using friendfeed for this blog 20 days ago (exactly)…..Here are the numbers…(the second number is in comparison to my other traffic….

    1. Total visits via FriendFeed- 130
    2. Pages per visit- 1.51/1.90
    3. Avg. Time on site- 2:24/3:42
    4. Bounce Rate- 78.46%/70.05%

    So, as you can see from the time on my site and the bounce rate, the time spent on my site via friend feed is much lower and the bounce rate is much higher. Bad? Not really. To be frank, the numbers don't tell the whole tale. Some rooms did better than others. I have just been testing the waters to see which rooms speak the same language as me.

    Anyway, I do intend to kind of go over this at a later date. For now, hopefully this will be enough to wet your appetite to the possibility of using friendfeed for promotion.

  28. This is a very interesting article. And actually, completely different from what other websites claim out there. However, it makes complete sense. If we are not marketing our articles, then how will people come to know that such articles even exist. Thanks for giving this insight.

  29. Thanks for visiting. That is what the world is about, right? Different opinions. The way I look at it, you can work your hands until they are blue but if no one knows you exist, there is little chance you will recognized.

  30. Very interesting! I came here via Griz, by the way. I've been posting daily and confused about whether it was the best so your post is really helpful.

  31. SBA

    I found your blog in my Google alerts (actually via a comment you made on another blog — I was intrigued by his awe at the length of your posts). After reading this post I think you'd be interested in my post 'content is NOT king' . So may new bloggers rush to publish every day, defining content as any 200 word post they can feed the daily readers. If readers are like me, they oversubscribe to blogs on Google Reader and don't open the reader for some blogs until a week later [can then see 7 full posts, no need to visit and click any ads!].

    Also I want to contact you but didn't see a form or email addr. Do you have a SU or Blog Catalog profile?

  32. Leo

    Hi SBA, you points on your blog are well taken. Content is much more than what some people make of it. Sure, good content will get you noticed but really without content, you won';t get ranked in the search engines. And search engine traffic isn't dependent on opinions from readers or suggestions.Thanks for stopping by.

  33. Hi craniac, thanks for stopping by. There is nothing wrong with posting daily. Some niches require it because of the volumes of information out there.

  34. Is there a reason why you change your name between Leo and onlinemarketing? Is this for SERP as well?

    Jae Jun’s last blog post..Recommended Reading – May 2, 2009

  35. Leo

    @jae jun- since the links in the comments are “nofollow” it doesn’t mean a damn thing. I may have messed things up a bit when I was using a different commenting system (which crapped out link luv…I dumped it)

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