20 Responses to “One Week Marketing Plan Review-Testing the Waters”

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  1. Amanda

    I’m curious to see how it goes for you Leo. I didn’t have much success with OWM but to give PPG credit I only tried two “campaigns” and when those didn’t produce results I gave up. I think the key (as with any MMO project I suppose) is picking keywords that are both easy to rank for and profitable.

  2. Leo

    Hi Amanda,

    Actually, I have already begun my campaign with 20 quality squidoo lens spread out over 2 personas. I did this last week and most of the lenses still aren’t indexed. This is even with an EZA article pointing to each lens. The funny thing is that some of the feeds pointing to the lenses are indexed with a couple ranking.

    The ezine articles are already ranking but I expect them to drop a bit once the “newness” wears off.

    These are long tail keywords with not a lot of competition so you would think that Google would index them quick. Then again, since it is in the medical arena this may be the reason for the delay. Who knows. What I do know is that her surefire way to get indexed didn’t work. I know I could get them indexed using other methods but I want to see if her way works out of the box.

    The lenses ARE getting traffic but the traffic is coming from EZA at a pretty good clip. One of my lenses has already received 60 visits from EZA out of 96 looks which is a crazy CTR.

    From a sales perspective, I have yet to make a sale but it is still early and it may be simply a product-customer match up issue. If they don’t pick up, then I will try something different.

    But the point is not what EZA can drive to my lens. The question is can I rank my squidoo lens using her methods? The jury is still out.

  3. Leo

    @ Amanda- Two campaigns is not enough to call it a day though. This test isn’t to test whether gout treatments are marketable. This is more about will a Squidoo lens work as well as other parasite hosts that already have accumulated trust rank that are known to rank. In other words, if I can get my lenses to rank for what I want them to rank for fairly quickly using her methods, then it will be considered a winner.

    Of course, if I make a little green in the process…that would be very nice….

  4. DL

    Hmm, it does make you wonder if the niche makes a difference, I have only done one campaign, but her surefire way to get indexed worked for me.

  5. Leo

    @DL- yeah, I am thinking it might be the niche. It has been several days and I am working it straight from the book. Like I said, I could add what I know to the mix and would probably be indexed tomorrow but that wouldn’t be a fair test….I am not poo-pooing the system..it just ain’t working for me….yet

  6. Leo, as much as I would love for you to succeed, I really do think, times have well and truly changed. Not sure what the algorithmic threshold is for a Squidoo page to develop traction, however in terms of Opportunity Cost, it (Squidoo Marketing) is not worth it…

    I hope to be proved wrong, however the amount of work that you have already expanded is phenomenal, in my humble opinion.

  7. Leo

    @pyrmontvillage- As far as time is concerned, it more a question of money as I have pretty much outsourced the content development (like I said, I am pretty lazy busy). If I did this on my own, it would have eaten into the time I put into for other marketing that I know works. My reasoning behind this is if it were to work, I could just set up another income stream to help buffer any problem if google suddenly changed their algo and some of my sites vanished. (not to mention I would have a fairly priced marketing product that I would feel confident in promoting for once).

    As far as traction, I don’t know. I don’t mess with squidoo that much because I haven’t had much success with it. I am not convinced that ranking with squidoo is as easy as other methods and frankly, if I am going to contribute content to someone else’s site, there better be some solid (and quantifiable) reason for me to do so. With EZA, I know there is…..Squidoo?….not so sure.

    If Squidoo can’t rank naturally without me hurling the kitchen sink at it, link wise, then it simply won’t be worth it to me. I mean what is the purpose of having a squidoo lens if the only traffic you are getting to it is coming from some place other than organic (like EZA)?

  8. Hi Leo,
    I look forward to seeing the success rate of your Squidoo lenses. I haven’t really had much luck with them and have switched to Hubs instead. I didn’t try Hubpages at first because I had heard they were hard to get approved but I haven’t had any problems. They get indexed a lot faster than Squidoo and they seem to have more strength.

    Agrande with network marketing leads’s last blog post..MLM Network Marketing Success with Network Leads

  9. Leo

    @Agrande- Yeah, when I am doing KW research, I see far more hubpages than squidoo in the searches, long tail wise. It may be because hubpages is so much more strict on what it allows and doesn’t allow.

    On a completely separate note, I think that you could use the exact same strategy the OWM suggests for hubpages or any parasitic host. The key to look at is how does google view the root domain of the host?,and can you hurl a lot of links at it without fear of it getting deindexed?.

    In other words, if suddenly you started to see a huge amount of wetpaint pages getting ranked, then you could apply the same strategy to it. The only thing that really matters in the grand scheme of things is how trusted the parasite host is by Google and your ability to hurl links at it (at least at this point….with google recently liking branded names better, who knows what the future has in store for us).

  10. Amanda

    I agree–2 campaigns ain’t gonna cut it. I recently discovered Mark and Court’s KCC and am concentrating 100% on that. I’m seeing good progress so far. I’m actually looking forward to eventually combining some of what they teach with PPG’s methods cuz I do think it has a lot of potential–with or without Squidoo.

  11. John

    Leo, I’m new to internet marketing. When you use the term “parasite host” are you referring to all free web hosts or are you just referring to those that take a cut of the profits (e.g., Hubpages, Squidoo). If you’ve defined the term in the past, my apologies.

  12. Leo

    @ John- a parasite host is nothing more than a free hosted platform. This could be squidoo. It could wetpaint. It could be wordpress. Typically the reason why marketers use them is because of the trustrank that they give (although there are other reasons as well).

    @Amanda- Mark and Court’s program is good from what I have heard. Tell me…I keep getting traffic from his forum but can’t see what is being discussed b/c I am not a member. Good things, I hope?

  13. I bought the OWM but haven’t tried it yet because I really dislike Squidoo – I think I’ll try it with Hubpages instead.

    Nicola’s last blog post..Brown Calf Stitch Boots

  14. Leo

    @ Nicola, I have actually thrown up a couple hubpages as well (did it this morning when I woke up) and I will no nothing more than point a EZA at it to see how quickly it gets indexed. My guess is that it will get indexed very quickly especially given the 100 hub challenge that is going on right now.

    I have never been keen on hubpages because it is so community driven and they really don’t like affiliates (although they love the content). When I have used hubpages in the past, I have always used it as the “destination” point in the funnel since they are quite finicky in when they follow or do nofollow.

    I know that Court has mentioned that it isn’t that hard to get an author ranking of 74 or higher (which is when your links become “dofollow”) but what I have found is that the less outbound links you have, the higher the score. Another thing I have kind of discovered by accident is that if you let a hub site unpublished for a couple days, the score will raise….not sure why that is…perhaps it is because they think you are really working on it…who know, lol.

  15. Leo

    Just a little heads up:

    Day 5 and I have one squidoo lens that has been indexed. This is despite the fact that each lens has a ezinearticle pointing to it as well as the other stuff I was supposed to do.

    In contrast, I made a hubpage, same niche…just a basic rewrite of the squidoo lens..I did Nothing. I didn’t even ping the damn thing and it indexed literally 3 hours after it went live.

  16. Does it work?

    Interesting….I was considering OWM but doing “review” research to get a feel for how effective to the program is. With your last post Leo, can you provide some additional detail about your thoughts and determination about the program? Does it work in general (assuming a good niche + hubpages – squidoo) or whatever combination would make it a viable investment or should it be a general “pass” as not a good learning opportunity to invest in?

  17. Leo

    does it work?….the million dollar question. You can check my follow-up here in which I talk about some of the flaws of (owm) one week marketing.

    OWM Review

    The deal is this- Most plans or strategies that deal with systems do work…it is always better to have a system than to simply try to work without one. The problem is that most of these systems take work….something that most who want to make money online don’t want to do.

  18. Does it work?

    Thanks – good stuff. Visiting the follow-up review link. Great write up.

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