Comments on: Internet Marketing, Making Money and the Slippery Slope of “Value” http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/ Real Marketing Strategies for the Virtual World Thu, 11 Mar 2010 07:30:02 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Leo http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1432 Leo Wed, 22 Jul 2009 03:42:10 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1432 Hey Ben, thanks for the accolades. Funny as it may seem, I have been to your blog as well (was watching your hub experiment). Highly recommended folks for anyone that doesn't mind long as novel posts like mine....thanks for dropping by Ben. Hey Ben, thanks for the accolades. Funny as it may seem, I have been to your blog as well (was watching your hub experiment). Highly recommended folks for anyone that doesn’t mind long as novel posts like mine….thanks for dropping by Ben.

]]> By: Ben http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1431 Ben Tue, 21 Jul 2009 19:30:15 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1431 Hi Leo, thought I'd drop in and say hi. I don't normally read too many MMO/IM'er blogs, since I'm so busy with my own projects, but your blog is an exception. Your articles are quite informative, well written, and express your debth of knowledge about Internet Marketing. I like how you dig deeper than the usual IM'ers regarding keyword research. Most people just open up Google Keyword, check the searches, then go for it based off that. Look forward to reading more of your stuff. I'm pretty good with making money with Adsense, but I'm trying to brush up my affiliate marketing skills. Some great advice on your blog. Cheers Ben <abbr><em>Ben’s last blog post..<a href="http://www.makemoneyonlinewithseo.com/how-to-make-money-online-fast/" rel="nofollow">How to Make Money Online: The Journey</a></abbr></em> Hi Leo, thought I’d drop in and say hi. I don’t normally read too many MMO/IM’er blogs, since I’m so busy with my own projects, but your blog is an exception.

Your articles are quite informative, well written, and express your debth of knowledge about Internet Marketing. I like how you dig deeper than the usual IM’ers regarding keyword research. Most people just open up Google Keyword, check the searches, then go for it based off that.

Look forward to reading more of your stuff. I’m pretty good with making money with Adsense, but I’m trying to brush up my affiliate marketing skills. Some great advice on your blog.

Cheers

Ben

Ben’s last blog post..How to Make Money Online: The Journey

]]> By: Leo http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1430 Leo Sat, 18 Jul 2009 19:23:29 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1430 Hey Agrande, You could easily apply this to network marketing and I imagine you would be amazed at the results. Hey Agrande,

You could easily apply this to network marketing and I imagine you would be amazed at the results.

]]> By: Leo http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1429 Leo Sat, 18 Jul 2009 19:22:32 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1429 Hey Barbara, Thanks for the share. I think that most IMers think of engagement in its most primitive term, right? No one really wants to do the things that actually engage someone because, let's face it....it is work. Hey Barbara, Thanks for the share. I think that most IMers think of engagement in its most primitive term, right? No one really wants to do the things that actually engage someone because, let’s face it….it is work.

]]> By: Leo http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1428 Leo Sat, 18 Jul 2009 19:21:05 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1428 Hey lis, I understand your frame of thought. You see, most IMers who build lists do so with the question of <em>what can my list do for me?</em> That is hardly the way to enter a relationship with a list, right? And that is my point. IMers keep looking for some form of blueprint to building and nurturing lists...there really is none. If you provide things that the person feels is valuable or worth something, then chances are great that they will, in the very least, open your email. If you continue to do nothing but offer things that aren't that valuable <em>ie. sales ad after sales ad</em> then chances are that you won't have a responsive list. If you no longer become something of value to them, then they won't open your email. If you offer them something for free, then chances are good that your value will go away once they get it. I know you follow Griz. So tell me, if Griz started a list, would you join? ;) On a different note, blogs and lists are entirely two separate things. For a marketer, a blog is really just a way to promote their list and build credibility and "value" (provided they are listbuilding). A list is something that is exclusive just between you and the people who sign up to hear what you have to say. It is exclusive. I have lists where there is absolutely no way I would display something to the world because it would be diluted. It is sort of one of those things where you can give someone a sort of in to your frame of mind and you can show what is working for you without having to display it for free to just anyone who happens onto your site. If you haven't considered list building, you are seriously missing out. Case in point, let's say that you and I are promoting something new that we absolutely love....a new keyword tool that is working for us for instance. I have a blog...you have a list and a blog. I run through the SEO game of getting my blog ranked and relying on my readers to visit the site. I run a post on how amazing this is. You, with your list of 5,000 people, who you have built a relationship with and who trust you, simply send a broadcast in which you tell the story of how you were able to rank for such and such keyword and happened to find other long tail keywords that complemented your keyword. Because of this you were able to dominate the niche......and it was all thanks to ________ keyword research tool. You also happen to post it on your blog for those who aren't on your list. You mention that you have a great story on how it has worked for you.... Who wins in this campaign? Me, with my one blog and my SEO efforts OR You, with your 5,000 member list AND your blog? Building a list doesn't have to be about promoting scams and shoddy products. It can also be about protecting your people from shoddy products and redirecting them to products that work for you. You are basically becoming the ALPHA and let's face it...people are looking for someone to follow...may as well be you, right? Anyway, you are doing yourself a disservice if you don't investigate it in the very least. I have made $10,000 from a single email broadcast and did so promoting something that I really believed in.... Hey lis, I understand your frame of thought. You see, most IMers who build lists do so with the question of what can my list do for me? That is hardly the way to enter a relationship with a list, right? And that is my point. IMers keep looking for some form of blueprint to building and nurturing lists…there really is none. If you provide things that the person feels is valuable or worth something, then chances are great that they will, in the very least, open your email. If you continue to do nothing but offer things that aren’t that valuable ie. sales ad after sales ad then chances are that you won’t have a responsive list. If you no longer become something of value to them, then they won’t open your email. If you offer them something for free, then chances are good that your value will go away once they get it.

I know you follow Griz. So tell me, if Griz started a list, would you join? ;)

On a different note, blogs and lists are entirely two separate things. For a marketer, a blog is really just a way to promote their list and build credibility and “value” (provided they are listbuilding). A list is something that is exclusive just between you and the people who sign up to hear what you have to say. It is exclusive. I have lists where there is absolutely no way I would display something to the world because it would be diluted. It is sort of one of those things where you can give someone a sort of in to your frame of mind and you can show what is working for you without having to display it for free to just anyone who happens onto your site.

If you haven’t considered list building, you are seriously missing out. Case in point, let’s say that you and I are promoting something new that we absolutely love….a new keyword tool that is working for us for instance. I have a blog…you have a list and a blog. I run through the SEO game of getting my blog ranked and relying on my readers to visit the site. I run a post on how amazing this is.

You, with your list of 5,000 people, who you have built a relationship with and who trust you, simply send a broadcast in which you tell the story of how you were able to rank for such and such keyword and happened to find other long tail keywords that complemented your keyword. Because of this you were able to dominate the niche……and it was all thanks to ________ keyword research tool.

You also happen to post it on your blog for those who aren’t on your list. You mention that you have a great story on how it has worked for you….

Who wins in this campaign? Me, with my one blog and my SEO efforts OR You, with your 5,000 member list AND your blog?

Building a list doesn’t have to be about promoting scams and shoddy products. It can also be about protecting your people from shoddy products and redirecting them to products that work for you. You are basically becoming the ALPHA and let’s face it…people are looking for someone to follow…may as well be you, right?

Anyway, you are doing yourself a disservice if you don’t investigate it in the very least. I have made $10,000 from a single email broadcast and did so promoting something that I really believed in….

]]> By: Hubtonomy http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1425 Hubtonomy Sat, 18 Jul 2009 13:28:58 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1425 Your really long post made me tired but it was worth it. It is true that much of it is about perception and of course trust. If the customer or potential customer feels as though they are getting good value from someone they can trust then your job is done. Although perceptions aside you also have to actually deliver what you promise. <abbr><em>Hubtonomy’s last blog post..<a href="http://www.hubtonomy.com" rel="nofollow">How To Determine If A Niche Is Profitable</a></abbr></em> Your really long post made me tired but it was worth it. It is true that much of it is about perception and of course trust. If the customer or potential customer feels as though they are getting good value from someone they can trust then your job is done. Although perceptions aside you also have to actually deliver what you promise.

Hubtonomy’s last blog post..How To Determine If A Niche Is Profitable

]]> By: Lis- Online Income http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1424 Lis- Online Income Sat, 18 Jul 2009 10:06:06 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1424 I must admit I am very anti lists - having been conned by a few of them in the early days I basically put them all in the scammer pile. I really don't see the point either if you have a blog - surely they are a hangover from the early days of static websites? If someone wants to follow me they will subscribe to my blog surely? Lissie <abbr><em>Lis- Online Income’s last blog post..<a href="http://feedproxy.google.com/~r/MakingMoneyOnlineAJourneyOf100Sites/~3/wjqk4HZpZq4/" rel="nofollow">Most Bloggers Are Effing Clueless!</a></abbr></em> I must admit I am very anti lists – having been conned by a few of them in the early days I basically put them all in the scammer pile. I really don’t see the point either if you have a blog – surely they are a hangover from the early days of static websites? If someone wants to follow me they will subscribe to my blog surely?
Lissie

Lis- Online Income’s last blog post..Most Bloggers Are Effing Clueless!

]]> By: MUST READ - Internet Marketing, Making Money and the Slippery Slope of ?Value? http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1423 MUST READ - Internet Marketing, Making Money and the Slippery Slope of ?Value? Fri, 17 Jul 2009 19:24:53 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1423 [...] READ - Internet Marketing, Making Money and the Slippery Slope of ?Value? Internet Marketing, Making Money and the Slippery Slope of “Value” | Internet Marketing ... Utterly brilliant with a capital [...] [...] READ – Internet Marketing, Making Money and the Slippery Slope of ?Value? Internet Marketing, Making Money and the Slippery Slope of “Value” | Internet Marketing … Utterly brilliant with a capital [...]

]]> By: Barbara Ling, Virtual Coach http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1422 Barbara Ling, Virtual Coach Fri, 17 Jul 2009 19:21:54 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1422 <b>While most marketers will focus on the quality of their content, they spend less to no time on the actual entertainment factor of their email.</b> BRILLIANT. I always ask myself, what's the story? Engage your reader's imagination and you'll have a far better chance at selling online. Shared with my network! <abbr><em>Barbara Ling, Virtual Coach’s last blog post..<a href="http://www.virtual-coach.com/offers-insights-on/increase-subscribers/" rel="nofollow">How to dramatically increase your optin list with ease</a></abbr></em> While most marketers will focus on the quality of their content, they spend less to no time on the actual entertainment factor of their email.

BRILLIANT. I always ask myself, what’s the story? Engage your reader’s imagination and you’ll have a far better chance at selling online. Shared with my network!

Barbara Ling, Virtual Coach’s last blog post..How to dramatically increase your optin list with ease

]]> By: Agrande@ MLM Leads http://leodimilo.com/internetmarketingblog/internet-marketing-making-money-and-the-slippery-slope-of-value/comment-page-1/#comment-1421 Agrande@ MLM Leads Fri, 17 Jul 2009 17:57:58 +0000 http://leodimilo.com/internetmarketingblog/?p=1167#comment-1421 Great post once again Leo, I think what you have to say about lists is very impressive. I am pretty new to IM and haven't tried a list yet but I am planning on it soon so all these tips were really helpful. So far I have been focused on just getting traffic and selling other people's products. I am weeding out the list of blogs in my Google Reader but yours is one I always read as soon as I see you have a new post. Thanks for all the great help. <abbr><em>Agrande@ MLM Leads’s last blog post..<a href="http://www.mlmnetworkmarketings.com/network-marketing-leads/" rel="nofollow">Network Marketing Leads</a></abbr></em> Great post once again Leo,
I think what you have to say about lists is very impressive. I am pretty new to IM and haven’t tried a list yet but I am planning on it soon so all these tips were really helpful. So far I have been focused on just getting traffic and selling other people’s products.
I am weeding out the list of blogs in my Google Reader but yours is one I always read as soon as I see you have a new post.
Thanks for all the great help.

Agrande@ MLM Leads’s last blog post..Network Marketing Leads

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