Bullshit- The Art of Creating Content
About a week ago, I was having coffee with a buddy of mine who deals with internet security and we got onto the subject of what I do online. Now he is very aware of what I do but has never really taken the time to find out exactly how I am doing it. I was talking about this one particular campaign I was doing on __________ (sorry…can’t give the niche away) and I was actually pretty excited about it because I was finally making headway and one of the sites I was using had breached the middle of the first page…this particular keyword was juicy because according to google adwords, it was averaging around 5,900 searches a month in what is a pretty competitive market loaded with other internet marketers (It had taken roughly 4 months for me to get there). And I was just 4 spots away from grabbing the majority of the traffic. To someone who doesn’t know the competition, this may or may not seem like a big deal. My friend only partially understood it.
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So what did it take to get there?
I operate in campaigns. I typically will take a niche and break it down into keywords. Usually this is done a variety of ways but the main source of my keywords come from competitive research. I use keyword research and competitive research to validate and verify traffic. A lot of times I don’t know much about the niche so I spend some time learning the basics and then learn it as I go. This usually entails reading a ton of articles online and off and rewriting them so that I understand and sound like I know what I am talking about. I usually have a good idea of how difficult the market is but really it doesn’t matter in the long run (I will explain why in a sec)…..
The niche is typically general enough for me to write a ton of content but not so general that the content will get lost. This is like a tightrope act. For instance, Home Remedies is too general. Treating Eczema is not. ?Home Improvement…too general. Kitchen Projects..not so general.
So, I have an inkling of a clue on the niche….I have a list of keywords….now it is time to get to work….time to write some?bullshit content.
I am a writer. I love to write. Internet Marketing and writing content go hand in hand. If you can’t write, you have to outsource. And that can be very expensive. Personally, I don’t know if I could outsource content simply because even though I write bullshit, I am a control freak and want to write good bullshit. So I get to writing…..
I typically aim for 10 articles a day although most of the time I write about 7 a day on average. I will focus on that one market and write as many articles as I can. I publish these articles on wordpress blogs, blogger blogs, weebly blogs, hubpages, squidoo, infobarrel, any of the various article databases….pretty much anywhere and everywhere that will accept me. If I have a site that is closely aligned with the market I am attacking, I will do rewrites of the same articles I am spitting out.
By the end of a couple weeks, I have roughly 100 pages of content, all of them being around 400-1,000+ words and the content is decent. Some is better than others. Each page is completely unique from the other.
I don’t add affliliate links….I won’t use adsense unless it is integrated with the system. In other words, I don’t monetize it. I also won’t interlink any of the sites together…yet. Usually at this point, I know the niche like the back of my hand. You would be amazed at how much you could learn simply by writing articles specifically written about one niche. You would also be amazed at how intimate you become with the niche. You start to understand the reason why the searcher is searching for the content. You start to find crazy verticals that are associated with the niche…time to write more content.
I rarely outsource article writing UNLESS I am testing things and am too lazy to do it myself. What I do outsource is a rank charter though. I pay my guy $50 a month to simply send me a spread sheet of all of my sites and where each property is ranked up to page 20 in four datacenters. I shoot him an email with a list of sites and corresponding keywords that I am hoping to rank for. Typically, this is my title. He sends me reports twice a month. This way, I don’t obsess over what property is doing the best and I am not tempted to constantly hit the refresh button on my browser to see if I have moved up two or three spots. Instead, I can focus on content generation.
I usually take a day break when I get roughly 100 articles written. I use this day to recoup, re-energize, and start to look for a different niche into another niche that I may want to break into the next month. Sometimes, I will sit on a niche for a couple months just spitting out as much content as I can. It is also the time that I write content for this blog. This blog is my “fun” time.
The reason why I even write this is to illustrate exactly how hard making money online is. So many of the books that are out there make it seem like creating stuff and making real money (I’m not talking about making $10 a day with adsense) is stupid easy and can be done with a single website quickly. It simply can’t. There is some serious work that takes place.
I should also add that there are two schools of thought when it comes to content generation and internet marketing. The first school doesn’t focus on content generation but instead focuses on backlinks to get ranked. The other school of thought is to produce a truckload of content and see where it falls in the SERPS before you take action. Both work. The problem with building backlinks based on keywords is that what happens if you spend all of your time building backlinks for a keyword and that keyword doesn’t produce the traffic you thought it would? ?The problem with producing massive amounts of content is the time it takes and there is always a risk for serious burnout. ?There have been weeks where I do absolutely nothing because I have burned myself out to the point where I can’t do anything.
So, I have 100 or so pages written on whatever. Now what do I do? I move on to the market I had worked on the previous month (which I will explain what I do later in this article). I don’t worry about backlinks or where the pages are ranking in the beginning. People get excited when they see their page rank right after they publish it. It makes them feel like what they are doing has meant something. It doesn’t last for long though. Typically Google will drop the page in rank and it will eventually settle where Google thinks that it should be. This could be on the first page….it could be on the second page….for those that cut corners, it could be in the supplemental index. After a couple weeks, when I get my excel sheet with the rankings, I can see what pages that google prefers over others. I can see what pages are ranking well and are worth pursuing. In most cases, I can judge my traffic levels.
You see, for whatever reason, you can write 40 articles on whatever that are generally the same but different enough to pass copyscape so that they are unique. And out of those 40 articles, you will find that a hubpage will rank well for a keyword while the ezinearticle won’t. A buzzle page will rank for a keyword that hubpage is 3 pages back. A squidoo will easily take a ranking that an articlebase will struggle to get. I am not sure why that is but it is just that way. By creating volumes of bullshit content, I can assure myself at least some rankings somewhere. It is kind of like throwing up a hundred dice and then counting and keeping the ones that land on 7.
So, a couple weeks have passed and I have verifiable data on what sites are doing well both in traffic and ranking. I will take all of the properties that rank within the top 3 pages and separate them from the pack. Usually, this is about 20% of my content. There will always be some sites that are getting traffic NOT from the keywords that it is targetting. I usually begin the process of trying to reverse engineer the page to see where the traffic is coming from. Sometimes the page is ranking for something that it not valuable. Other times, it is a new keyword that I never thought of. ?Usually, it is ranking from a stem that I added next to the keyword I was focusing on though.
With the 20% of sites that are ranking, I will go ahead and monetize. With things like Squidoo, Hubpages and Infobarrel, the adsense is and will always be there. But I will still try to match a real or digital product to it. The reason why is because if I can get a 2% conversion with a product, it is far more valuable than what I would make with adsense in most cases. The only way that you can know is by testing though. Not all keywords are going to convert.
For the other 80% of pages that aren’t doing anything, I repurpose them. They become my funnels and backlinks. I start to link them to the sites that are doing well in the search engines with the keywords anchored within the content. If they are articles built for the directories, I will add a link to the bio box. You get the picture. At the end of the day, I have 80 or so pages with the potential to add links to support the pages that google has deemed most relevant for my niche.
I will take some of my content, cut them down to 100 word snippets and add them to a text file. If I have time and don’t mind the grunt work, I will begin adding these snippets to various bookmarking sites and social sites. Sometimes I will create profiles in forums for the link equity and add the 100 word snippet to it to alter the theme of the page. This is called theme vectoring and is something that the black hat community understand. Unlike most, I will take these snippets and link them to the pages that aren’t doing so well or the third tier to support the links linking to my links. If I don’t have time, I usually can pay someone $100 to do it for me. This is usually money well spent though.
Notice, that in this article I have made no mention of taking the same article and throwing it out on all the article databases for backlinks. Notice that I didn’t talk about spinners (although I do use spinners but not for the 1st or 2nd tier of my network.) Notice that I don’t really talk about gaming the system. You see, the reason why I don’t is because I want to have as much valuable bullshit content out there that could rank later in the year or the following year. I don’t want all that work to simply be wasted because I was cutting corners and google found out about it and deindexed me. I don’t want to risk my adsense accounts or kill my affiliate accounts by doing things in a lazy fashion that could jeopardize them. The content is good enough for the casual reader to learn something and maybe enjoy it. It typically isn’t good enough for it to be “remarkable” and get links to in most cases (although I have had a couple pages get a ton of links for one reason or another).
At the end of this process, I will usually be sitting on 200 or so pages of content on the first and second tiers with just about as much on the third tier that link to my second tiers. Sometimes I will revisit the niche and write more content. This usually happens when I am bored or starting to burn out on the niche that I am working on and need something different.
This is alot of work. Internet Marketing is a volume business and anyone that tells you any different doesn’t know what they are talking about. ?Either you are getting volumes of backlinks or you are creating volumes of content or you are doing both. It also is one of those things in which you start to graduate and get better and better at ranking as you go. For instance, if you are doing article marketing, then chances are you are going to make more money in a year if you write one article a day every day. The reason? Because that is 356 properties that you can repurpose and reuse should they not be converting the way you want them to . The more content you have out there over as many different IP’s and networks, the better off you are. And if you are new to internet marketing, then you may be feeling a little overwhelmed by this.
If you want to make money with adsense, you need the numbers. If you have a 1,000 visitors a day and your CTR is 4% and your average click is worth .30 cents, then you could safely bet that you would make $12 a day.
Using the same numbers, if you are pushing an affiliate product that has a Conversion rate of .5% with 1,000 visitors a day and the affiliate sale is worth, $10, then you would make $50 a day.
The latter was a pie in the sky figure that has a lot of variables such as product matched correctly to keyword, ect. though.
So, let’s say that you can’t possibly spit out the same amount of bullshit content that I can. Instead of aiming for 10 pages a day, you instead decide on 3 pages a day. In a year, you would have over 1,000 pages of content that you can repurpose and redirect anyway you choose. Multiply that by 5 years and you can see the possibilities, right? You see, this is where most new internet marketers get confused. They want to make a ton of money right now and don’t understand that it is really a journey. Sure, if you could pay someone to write 5,000 pages of content that is targeted for good keywords, sure you would probably make money. But who has that many nickels that they would be willing to risk? It is better to build a plan with a goal that you can easily reach and then start plodding along as you go.
Things that stick will make you money. Things that don’t get repurposed and reused for the backlinks.
And THAT is how I get THERE…….
Until next time y’all….
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37 Responses to “Bullshit- The Art of Creating Content”
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Great post Leo,
I like your idea of re purposing. I never really thought about it that way. I just alwasy figured once I got an article written it is done and I am on to the next. But there can be a lot more value in those articles if I go back and use them for links or some other function.
Thanks for opening my eyes to that, I am going to go back and look at my old stuff and see what I can do with it.
leo, thank you for your valuable advice and guidance.
I’ve been testing for one year now several methods for ranking web sites / blogs high up in the SERPS and in general I can confirm that it is indeed very hard work but if you have patience and consistency you can rank a web site on the first page of google using the methods you just described above.
What I am missing, and this is my question, is the following. I managed to rank a web site to the 3 rd position (on the 1st page) of google for a keyword that according to the google keyword tool it brings around 50,000 searches per month (exact). I’ve been in the 3rd place for more than one moth and I could only get around 5,000 visitors using that particular keyword. What I do not understand is where did the other 45,000 go
. Is there such a big difference from being in position 1 and 2 than position 3? From your experience are the figures given by google keyword tool accurate and can we depend on them? How else can you know in advance the trafic volume that a keyword can bring in?
So true mate.
Create sites, add content, get links
)
Cheers, superb article!
Ion
Fascinating, no really it is niche to see what others are up to and your ‘fun blog’ doesn’t try to sell me the latest get rich marketing tool.
It is unusual to see people in this industry actually doing good old fashioned hard work rather than trying to game the system.
I pretty much do what you do except I would be lucky to write 5 articles in a week. 10 articles a day! I obviously sleep too much:)
@ myln There is a huge difference sometimes in what google estimates and what actually is. Sometimes it is in your favor. Other times the numbers are not indicative at all. This is primarily why I advocate doing competitive analysis. There is a lot you can learn from your competitors….especially the ones who are using web 2.0 properties.
As far as your problem, I think there are estimates that state that a #1 ranking will get 50-60% of the traffic…which is why getting there is so imperative. To illustrate, let’s suppose a keyword is getting on average 1,000 queries a day. If you had the #1 rankings, you would be getting the lionshare of the traffic. The other listings would be sharing 500-400 visitors a day. That is a huge difference and if very well worth going after. My next article, I may go into competitive research and how you can use it to accurately determine the amount of traffic you will get. (It is too intense to try to explain it in a comment setting).
@ Andy Thanks man. If you ain’t re purposing, then you ain’t using all your content to the fullest. Think about it this way. Ever wonder why Wendy’s sells chili? It is because somewhere down the line, one of the execs figured out that they were losing money with burgers and burger parts that they threw away. Enter Chili. They maximized their profit potential by creating something else out of what most restaurants would consider waste. Absolutely brilliant.
I’ve worked harder than I ever have during these past 6 months and my online income has never been higher. Coincidence? Not even! Just thought I’d put another plug in that I really think reading about how you do your competitive analysis would be interesting.
Great post. Just found this site. I wish I could return all the garbage books that I recently purchased regarding the topic.
A question though (I’m new to this, so if it comes off as stupid….)
When you say “But I will still try to match a real or digital product to it” when discussing monetizing the top 20% of your content, do you mean running affiliate links and ads from the page or do you try to bridge the visitor to a page you’ve created on your own — a page that’s receiving all the link juice?
I know in an earlier post you mention the challenge of getting a bridge page to rank beside an ezine article. Just looking to clarify.
Thanks again!
@ Eric Thanks for the question. What I mean is let’s say you wrote a squidoo page that is ranking for cool blue widgets. The squidoo page would be the “bridge”. If it can’t rank on its own, you will need to bolster it with backlinks. These can include links from article directories or self created links or links you have received by networking with other webmasters. Those axillary pages are the funnels that will eventually get to your bridge page. On the bridge page will be your hard or soft sale which will lead to the sales page, which hopefully will do its job and convert for you.
When you are dealing with article directories and you have a niche in mind, it is always a good idea to go ahead and purchase a domain that you can use as a redirect. I usually will keep it running to see how well the sales page does on its own. It typically isn’t great though since the sale is so soft….usually, it is around a .5-1% conversion straight to the sales page although sometimes you will run into a sales page that really converts. If it doesn’t convert after a month with a redirect (assuming that you are getting a fair amount of traffic), then I will take the domain and repurpose it.
Hope that clears it up for you….there are a ton of strategies that you can use. This is just how I operate.
Leo, as usual this is an excellent article! I have a general making money online question. In terms of making the most money, how does the technique you describe above compare with writing an ebook (priced at say $20-$30) on your subject (essentially you seem to be doing so with 100 articles of 400-1,000 words each) and monetizing with PPC? I understand the differences between the work and skillsets involved (SEO vs. PPC, Copywriting vs. Linkbuilding, etc.) but I’m curious if you’ve really compared and know which method would make the most money overall.
Thanks again…you are among the most informative IM teachers out there. I’m looking forward to your next article on competitive research as you commented above. Also, as you are such a prolific writer, I would love to hear some of your writing tips/techniques for those of us who recognize the value but aren’t as much in “love” with writing as you are!
Bren
Hey Bren,
You can make a lot of money writing an ebook and it could do well but if you don’t research your market thoroughly, you may be wasting your time. Writing a successful ebook that makes a ton of residual income requires much more work than simply creating content. You obviously have to worry about copywriting but another factor is building a network of affiliates (and believe it or not, simply throwing something up on clickbank won’t give you waves of affiliates and most affiliates aren’t going to do much for you anyway). You also have to create banners, email autoresponder messages, ect….)
And if you don’t want to have affiliates, then you still need to have your message out there…which becomes a numbers game. I have products out there. Some bring me income monthly…others have died a slow horrible death and have been repurposed. I guess that when it all boils down, you need to do what you feel most comfortable with….after all, it is your time that you are dealing with, right?
Thanks Leo! Just to further the question with an example keyword you used in your article – treating eczema – if you Google it there’s an Adwords ad on the right by “Eric” who is hawking a $30 ebook (he’s getting about $20)… ( http://eczema.ericshealthblog.com/?&&cpc=1&gclid=CJL5i4W3nJwCFeFM5QodMjq1eA ).
Based on your experience would a person make more money writing 100 articles on eczema, use SEO to get ranked and monetizing with an an affliate link and/or Adsense or just play the PPC numbers game (even forgetting about gathering affiliates) after writing the eczema book and getting the entire sale? To me playing the PPC numbers game seems easier overall but I’m not sure. Obviously I should try and figure it out myself but I’m just trying to learn from your experience what might be the best use of time. Since you’re using the SEO technique presumably you think that’s what will make the most money but I’m curious if you’ve really explored and compared the ebook/PPC technique.
Bren
The eczema hubpage was more of a test to see how easy it was to fall into a good ranking (which is what I do before I launch a campaign). What you are asking is a loaded question though. Typically, it really depends on the ad copy and how responsive the audience is, right? The great thing about PPC is that you can do quick tests to see what is and isn’t working. When you are dealing with content marketing, you are pretty much prisoner to the search engines. All that said, I know in a round about way how much each page will make me per year…only b/c I have been doing it for so long. And considering the fact, that the page is basically real estate that I can periodically change up whenever I want, I would think that 100 articles on eczema that have solid traction in the SERPS is worth more long term than peddling an ebook.
Just to illustrate this….The hubs that I freely show (my dralex persona) average around $7-8 per day or roughly $300 per month. Some of the hubs have products on them which will pull in another $100-200 dollars per month. Could you make more by creating your own ebook and then pushing it through PPC? Maybe…maybe not. Most clickbank products that are “soft” sold (where your proof is the testimonials and you have no other relationship with them) typically convert around 1-4%, depending on the market. If you have book that sells for $30 and you are spending .30 a click, then you should make money but it won’t be anywhere near the $30 per book…you understand? Unless you use someone else’s campaign as an example, there will be some money lost until you find what works and what doesn’t. Your margin will be low but you can always offset it with a bump offer OR by grabbing email addresses and forging a relationship with your customer. Either way, it can be tough.
All of that said, understand that I am not really a PPC guy. I use PPC to test keyword volume but rarely deviate into a full blown PPC campaign partially because I am better on the SEM side. I do have friends that make a killing with it though and that sell their own products.
Fantastic article Leo. That’s about as good as I’ve heard anyone break it down. Your process is a bit more organized than mine, but it’s really pretty similar in style — amazing to see how various people around the world latch on to the same strategies, organically.
I’m definitely with the volume strategy — I find you can simply make money a lot faster pumping out a lot of content rather than doing the whole SEO to the top thing — though perhaps you can make MORE money if you rank #1 for a competitive term via SEO, but then that takes months. The key is hijacking all those parasite web 2.0 sites for the domain authority.
All the content, as you suggest, can itself be used as backlink fodder, so it’s not wasted work.
All these Gurus talking about making easy money online. Yea right, not in my world! I’ll send you that email about clickbank.
Ben
This was a great post and very helpful. I sorta knew this already, but you helped drive the point home and I like your emphasis on a “clean” approach.
Now I just need to find the time to get the content out there. My writing is terribly slow, I need to fix that.
Hey Leo,
Just stopped back by to watch the video as I didn’t get a chance the other day. You are spot on with the need to understand the marketing side of Internet Marketing. There seems to be a feeling on the web that business fundamentals don’t apply. It probably comes from those guys saying you can make $15,000 in two day online by selling an ebook on How To Make $15,000 Online In Two Days. LMAO
Any way, I really appreciate you sharing your take on how this business works. Keep you head down so you don’t get taken to the cleaners like some of the other guys who have helped others with information and then been sh** on by some parasites.
Also, thanks for your insights over at TKA.
Thanks Andy, I actually signed up with TKA b/c I was getting traffic from the forum and was curious about it….I may stay because of the directories they have though. As far as getting taken to the cleaners, I am very aware of the possibility of it happening…it is actually kind of funny that you mentioned it because the competitive intelligence post might be put on hold until I figure out how to say things without giving away the farm. It is a tightrope act. I don’t mind giving enough to get people to think (and hopefully think for themselves) but if I give too much away, I risk my own income which is something I definitely don’t want to do.
That’s what gets me about these a**holes who are after you guys. You and a few others have been nice enough to offer information that saves years of work and then they try to steal your properties on top of that. I don’t get it but that is how offline life is getting too. I really think it is a minority but they are still able to do damage and all the people just trying to make a go of it lose out on the ability to learn from you true Gurus who just want to teach and help others.
I hope you and the others know there are a lot of us who really do appreciate all you do to improve the IM community.
Thank you for that.
You enlightened my mind by sharing your experiences. Very timely post as I am new on the internet marketing. Thanks.
Hey Leo,
I don’t know how I found this post, but just wanted to say that I really enjoyed it. Great approach that you have taken by staying focused on writing 10 articles per day and not burning yourself out, and diversifying your articles as well between various sites. I’m definitely going to need to stop by this site again and see what you’re up to. Right now I’m kickin out about 15 articles per day and not overworking myself like the beginning of summer.
I really learned my lesson of “overworking” when I wrote 20 x 800 word articles in one day… It will NEVER happen again because it was terrible! The whole key is to figure out a good amount of work to do and then be consistent with your action. I’d definitely rather write 3 articles per day for the entire year than write as many as possible in 3 weeks.
Anyways, thanks for sharing some great insight Leo!
Leo I love your approach – I’ve always felt that the method you describe is really the only way, i.e. lots of work and building at least some quality into each post/site.
I’ve never been able to bring myself to write total crap. I actually find the part I enjoy most is doing the niche research (reading, going to the library) and then putting it all together – takes me back to my essay writing student days.
I look forward to reading you more.
Leo, found your site through Ben’s site and read most of your posts on Labour Day…love the details you give about what you’re doing, hopefully stuff like that doesn’t bite you in the ass. I’ve been a regular reader of Court’s and Grizz’s sites since about May, and am just now starting the journey.
I really enjoy writing as you obviously do and am going to go down the path of creating lots of content in a given niche to see what works before linkbuilding and monetizing.
You mentioned that after having all of your various articles out there for a couple of weeks, you get a list of where each one ranks in the SERPS before deciding which to concentrate on and expand.
My questions is, what tool or software do you use to find all of your url’s in the SERPS to see where they rank? Is there a free tool that does this?
Thanx in advance for the answer, and keep up the great info, hopefully in a few short months I’ll be able to share some insights with you that I’ve discovered!
Cheers.
Hey wolvie, thanks for the kudos although I am not anywhere in the same league as Grizzly or Court. I do make money online (and enough to do it full time) but considering that Grizzly made 30k or close to it last month, that would put me down by about 22k from him (and considering that Court has a continuity program with his keyword academy, I imagine his earnings are at or above Griz’s).
Anyway, in regards to a free tool for checking serp position, you can try serprank.com. I don’t mess with it though. Like I said in my previous post, I outsource it so I don’t have to really worry about it. I don’t like to check stats personally because it breaks up my concentration on the work at hand.
Any insight you discover, let me know. I have a group of folks that I regularly trade new information with and you would be amazed at the things that people discover at all levels in regards to internet marketing.
I am another of your new readers who found you site through Ben’s site. Thank you for this extremely informative post, and also for the other posts which are equally informative and enlightening.
I have a question. It concerns the other 80% of pages that need repurposing, and especially those which are submitted to articles directories. If you need to change your author bio info to include the desired keywords, does it mean that you have to edit them and resubmit them, or you use some other way to pass the link juice with the best performing keywords as anchor text to your main pages.
Hi Electron…the other 80% you don’t really do anything to. Instead, you focus on building more pages that ARE working, ya feel me? Let me know if I am being too vague.
Leo, thanks for the answer. No, you are not being too vague, it makes perfect sense what you say. This post is by far the best guide to creating content that I have ever seen. Also it shows how making money online is a terribly difficult and time consuming process. I have never really liked using spinning programs and similar software, and you indeed confirmed to me that there are no shortcuts when it comes to creating proper content.
Thanks for your knowledge! I would like to ask, if I have duplicate contents at bukisa and hubpages, should I delete the contents from bukisa(since its nofollow links), or should I just modify the contents?
Hey Jonathon, I guess it depends….are you getting traffic from your bukisa article? If so, I can’t see why it would hurt not to keep it. If not, what is the purpose of having it if it isn’t a funnel for traffic?
Thanks for your reply! My bukisa itself is getting alot of traffic, but it does not seem to invite alot of traffic to my main blog. I guess I will have to modify my bukisa pages to feed my main blog with traffic.
I was really wondering if duplicate contents will hurt my main website or not. I currently have hubpages, bukisa and my main website that do have similar articles.
However after hearing from you, I decided to start doing the hard way of rewriting my articles. Thanks really, it was a great help!
Anyway, I do have another question. I notice that my hubpages and bukisa has many more visitors than my main blog. Will it harm my main blog at the end, seeing that its the article sites that gets the traffic instead of my main blog?
Leo
I bumped into your blog recently but already covered several months worth of blogs as I couldn’t stop reading… Real good articles and valuable tips. Thanks!
The question I have about this article is this. It seems you are marketing your own articles on web 2.0 properties and not building your own sites. Given the amount of work you put in, aren’t you better off building your own site in that time frame ? You take this approach when the keyword is not worth pursuing as an independent site, perhaps?
@ zeeray Every page you create can be used at a later date in the future. Just think what you can do if you have thousands of pages of content on different websites with trust rank….I will leave it at that. Web2.0 sites will give you almost instantaneous traffic while you typically have to work to build authority and ranking with a newer site.
As far as building my websites, I do that as well. Typically web2.0 properties are either rewrites of stuff I already have on a website I own OR I am sniffing around a niche I am thinking about entering.
Hey Leo, great article man, not just this one, almost all of your posts are very entertaining to read and informative too. I can’t write very good, and especially sit down and write a 500 word articles, it will drive me crazy. I’m getting better with outsourcing the job though, sure it would cost me over $30 a week but it’s ok, I can save my time doing other things.
Thanks again for your post man.
Stellar read… I’m looking for a way to turn it into a background wallpaper for my laptop. I’ve somehow convinced myself that this is the best thing I can do with my time at this point…
Hi Leo! First time visitor, first time commenter. I found you through a link on Lost Ball in High Weeds. Great post! Looks like you put a lot of solid thought and effort into this blog and I appreciate that. I was just wondering what you meant by “outsourcing a rank charter”. This sounds interesting to me, as I find myself always checking out my rankings for my 3 sites. I think there is software that can do that for you too and I know I’m not at that level that would justify the cost yet, but if you could point me out in the right direction, I’d appreciate it. Thanks and keep up the great work.
@ JB
You can go to any of the various places online to outsource work and set up a work order (like getafreelancer) for one. I actually worked out a deal with someone that I was already working with. Most people who outsource work don’t realize that the big key isn’t to simply outsource once and then be done with it. You build relationships with some of these people who do great work and then skip the outsourcing brokers altogether. For instance, if I want a design done, I have someone I have been working with for several years. Same thing goes with decoding software (this is good for reverse engineering products).
There is software out there that will monitor ranking for you. My problem is that I have so many pages and sites that monitoring this (along with my obessive compulsiveness) can eat into my work days, a lot like email. So, rather than me checking my data daily, I have something to look forward every week.
Fantastic post Leo, enjoyed the read immensely
Also love your choice of headings, very catchy!