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Internet Marketing For the Rest of Us

Real Marketing Strategies for the Virtual World

How to Improve Your Hubpages Earnings

Written by Leo on February 24, 2010 - 12 Comments
Categories: internet marketing strategies

I was reading a recent blog post that Court wrote in regards to improving earnings on Hubpages. This could also relate to a number of other parasitic hosts as well that can rank fairly quickly out of the box such as infobarrel. They can also work for literally any web2.0 property that has [...]

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12 Comments

There is No ROI in Social Media…or is there?

Written by Leo on February 22, 2010 - 6 Comments
Categories: internet marketing strategies

A couple weeks ago, I read a post (wished I could find it now) which made the claim that there is no ROI in social media.  This, of course, caused a rather intense debate (although somewhat one-sided since there are more social media pundits online than the latter) on whether this was true or not.
This [...]

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6 Comments

Why I like Google Buzz….

Written by Leo on February 18, 2010 - 7 Comments
Categories: News

An unusual two post week for me but I didn’t want to post just this because there isn’t enough “value” in it.  Unless you have been living under a rock for the past week, you probably have seen google implement their new social tool, google buzz into your gmail account.  And given the criticism about privacy, [...]

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7 Comments

Can Soft Copy Convert Hard Sales?

Written by Leo on February 17, 2010 - 9 Comments
Categories: internet marketing strategies

I don’t want to get into an ethical is it right or wrong to write misleading ad copy and what you should or shouldn’t do when building copy that produces debate here.
Personally, I think you can write good, strong ad copy that doesn’t mislead without doing it in a way that is “soft”.
The purpose [...]

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9 Comments

My Take on Scarcity and Value

Written by Leo on February 12, 2010 - 8 Comments
Categories: internet marketing strategies

Frankly, the whole subject of scarcity annoys me.  It annoys me because most people think of scarcity only in the most black and white terms. Marketers have pigeonholed it into a way to scare people into purchasing their product or in the very least to make a decision right now, rendering it less effective [...]

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8 Comments

Online Marketing is Not Just about Making Money Online

Written by Leo on February 4, 2010 - 10 Comments
Categories: internet marketing strategies

You can operate a business online and still not be an online marketer…..
You can make money online and still not do internet marketing…….
There is a difference between the two, ya know. Most brick & mortar businesses, even the successful ones, don’t have marketing plan for their business.  It is an afterthought and most of the [...]

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10 Comments

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